embrace it.

Ahh.. If only I could have my coffee in one of these..

zehnuhr:

‘The work for Brooklyn Fare is a full-on identity: packaging design, custom typeface, copywriting, even interior signage and t-shirts (in all it uses only four colors). The packaging “talks” to the consumer using a witty tone, playing on tired cliches, and we’re especially fond of the coffee cup sleeves that poke fun at Starbucks, saying, “It’s a medium not a grande” and “It’s a small not a tall.” Suck it Starbucks!’ (via eatmedaily)